BABY-G adds a colour pop to everyone's wardrobe. The iconic 90s brand embodies all things Girl Power by celebrating young, creative, trailblazing females. The latest collection features updated designs and brand new colourways for a chunky, bold style statement.

Baby-G Pretty Tough Girls: Behind the Scenes


About BABY-G

Created in 1994, BABY-G is 'Pretty Tough'. Designed for today's young empowered females who express who they are through what they are, BABY-G watches are bold, colourful, creative and represent girl power and independence.

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