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Maurice Lacroix Watches
Maurice Lacroix has roots that are deeply embedded in the Swiss watch industry. The brands parent company set up a watch manufacturer in 1961, creating high quality timepieces for several Swiss brands. With considerable manufacturing experience, knowledge and expertise, it was only a small step for the company to establish its own watch brand, so in 1975, Maurice Lacroix was born.
Maurice Lacroix Pontos S Diver
The PONTOS S Diver is a recreation of the first-generation model from 2013, that incorporates numerous enhancements while still retaining the spirit of the inaugural model, especially its iconic design.
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Maurice Lacroix AIKON Automatic
The signature watches at the heart of the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice, at better value, than ever before.
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History of Maurice Lacroix
Named after a senior member of their parent company, Maurice Lacroix was established in 1975. A Swiss watchmaker with an international presence throughout the world. It has its own ateliers, workshops and manufacturing facilities.
The success the brand achieved in the 1980s allowed them to cease all production with third-party labels. The Les Mécaniques watch collection most accurately represents the success of Maurice Lacroix between the years 1990 to 2000. The rectangular-shaped wristwatch would be the forerunner for what is known today as the Masterpiece range, the brands highest end timepieces.
Today, Maurice Lacroix is well known for its high-quality Swiss watches offering high-perceived value, with accessible, yet high quality timepieces suitable for everyone. The brand has seen considerable success with the launch of the AIKON range in 2016, with the instantly recognisable design quickly becoming the brands iconic, signature watch. Even more recently, in 2023, the brand re-introduced the successful Pontos S Diver line from its archives, with a refreshed design and improved pricing, the model has already become a success for Maurice Lacroix.
With the Swiss Watchmaker looking forward to celebrating its 50th anniversary in 2025, you can be sure they will continue their recent track record of innovation, design and unbeatable value.
© 2024 Goldsmiths
Goldsmiths is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secure Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.
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