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History of Panerai

The tale of these timepieces began when Giovanni Panerai opened his first shop in 1860 at “Ponte alle Grazie” in Florence. It also operated as a workshop and the first watchmaking school in the famous city. After using various locations across Florence from 1876, the shop moved to its current location in the Archbishop's Palace in front of the Florence Cathedral in the 1920s. It was at this time that Panerai christened his new workshop "OROLOGERIA SVIZZERA", a name that has been the umbrella for high-quality watches in Florence for over a century.

The brand's innovation came to the fore when Guido Panerai developed Radiomir from radium-based powder in 1916 to meet the needs of the Italian Royal Navy, for which the family supplied precision timekeeping instruments. The self-luminous compound was patented, and this immediately became a key element in Panerai watches. Now designing state-of-the-art timepieces for lovers of adventure, we have seen Panerai partnered with some high-profile names. These include travel influencer and environmentalist Jeremy Jauncey, Olympic gold medallist swimmer Gregorio Paltrinieri, and French free-diving world champion Guillaume Néry.

Why buy a Panerai Watch?

If you’re a thrill-seeker who craves adventure that endures all the elements, a Panerai watch is the one for you. Renowned for durability and functionality, you can rely on Panerai’s unique collection of watches and its precise in-house automatic movements to get you through any activity. From the robust Submersible range, providing up to 300 meters of water resistance, to the groundbreaking Radiomir, no matter what you require, a Panerai watch is well equipped for the task at hand. Over the years, Panerai has been known to delve back into its archives to recreate military-inspired models from past collections while simultaneously striving to preserve its iconic designs and push forward with its vision. If you want a timeless heirloom that you can pass down through generations, a Panerai watch is the one for you.

Panerai Collections

We have a range of new Panerai watches for you to choose from here at Goldsmiths. Each is as impressive as the next yet with unique differences, you’ll be spoilt for choice when it comes to selecting your Panerai watch.

The Luminor collection is designed with sportsmen in mind, with a classic and timeless aesthetic supported by a reliable automatic or manual-winding movement. The Submersible collection is masculine and robust. Featuring water resistance up to 300m, this watch is perfect for those who seek adventure on the open water. The Radiomir collection is named after the brand’s exclusive discovery of a self-luminous compound made from radium. It was the first watch designed by Panerai in 1936 at the request of the Italian Royal Navy. Vastly improving visibility in the darkest of depths, this watch is popular among many famous divers.

Not sure which one to choose? At Goldsmiths, we pride ourselves on our excellent customer service both in-store and online. Why not allow our in-house experts to guide you through a personalised shopping experience from the comfort of your home or office. Sit back and talk with our experts as they do the searching for you with our co-browsing option. We’ll showcase all the Panerai watches for sale within your price range, with free UK delivery to ensure you can get your latest prized possession swiftly and efficiently.

Caring for your Panerai Watch

We know how much your Panerai watch means to you. That’s why all our timepieces can be paired with Goldsmiths Care. This package offers protection against anything from accidental damage to theft and even malfunction. If the worst should happen, don’t worry – we’re here to help. Simply make a claim in-store with us and we’ll do everything within our power to get you a swift replacement of your Panerai watch as soon as possible. Our care package also allows you to take advantage of our annual professional in-store clean and manual inspection. You can choose to take out Goldsmiths Care for either three or five years and your cover will start the minute you leave our showroom.

Find your Panerai watch today

If you want to become a part of the exclusive Panerai family today, Goldsmiths is here to help. Explore our collection of Panerai watches for sale online or in-store at one of our showrooms. Our expert team of timepiece advisors will be happy to help you choose the perfect men’s or women’s Panerai watch for you.