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TAG Heuer Watches
TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology.

TAG Heuer Formula 1 Date
Inspired by Formula One, this timepiece embodies TAG Heuer’s unique racing heritage and commitment to excellence under pressure.
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New In - TAG Heuer Formula 1 Chronograph
Infused with power and speed at its core, the new TAG Heuer Formula 1 Chronograph is bringing the spirit of high-octane motor racing from the paddock to your wrist.
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Connected
The TAG Heuer Connected Watch is a luxurious, high-performance smartwatch designed for everyday challenges. Combining refined craftsmanship with cutting-edge technology, it features a sophisticated case, versatile crown, and personalized functionality.
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Formula 1
The TAG Heuer Formula 1 is a high-performance watch inspired by the world of motor racing. This dynamic collection is designed for speed and durability, making it the perfect choice for fearless individuals ready to lead the pack.
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Carrera
The TAG Heuer Carrera, launched in 1963, embodies the perfect blend of sporty elegance and high performance. Originally designed for racing, its refined silhouette and distinctive round case offer instant legibility and luxury.
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Aquaracer
The TAG Heuer Aquaracer is a rugged and versatile tool watch designed for extreme conditions. Featuring a bold 12-faceted bezel, unidirectional rotation, and a screw-down crown, it ensures reliable performance.
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Monaco
The TAG Heuer Monaco is an iconic watch, known for its legendary square shape and daring history. Launched in 1969 as the first automatic chronograph, it combines bold design with technical mastery.
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Link
The TAG Heuer Link is an icon of sport and elegance, featuring a distinctive double S-shaped bracelet that offers comfort and refined style.
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Autavia
Inspired by adventure, the TAG Heuer Autavia is a reimagined classic, blending automotive and aviation heritage. With an oversized crown and bold Arabic numerals, it reflects an independent spirit.
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We Recommend: TAG Heuer
“TAG Heuer has long been known for its ability to craft elegant yet practical sport watches, well suited to a wide range of environments and occasions. One of the brand's most recent successes is the Connected - a state of the art smart watch that defines its avant-garde approach. The whole collection builds on the strength of its classic models, such as my personal favourite, the iconic Carrera 01 - by adding fresh innovations and contemportary appeal. Enjoy the collection.”
Elizabeth Millward - Senior Watch Buyer for UK

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TAG HEUER AND FORMULA E
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TAG HEUER AQUARACER PROFESSIONAL 1000 SUPERDIVER
1000 metres. One kilometre. 0.62 of a mile. For the average walker, this distance is next to nothing. On average...
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ADVENTURE WITH TAG HEUER THIS MAY
“Don’t crack under pressure”, TAG Heuer told us in a campaign launched in the early 1990s. It was a message...
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The History of TAG Heuer
By fusing avant-garde design with bold style, TAG Heuer has become a world pioneer in watchmaking innovation. Since 1860, every watch made by TAG Heuer in Switzerland has highlighted its commitment to excellence and high precision. Thanks to its unique savoir-faire and new technologies, TAG Heuer continues to constantly push boundaries and showcase its heritage.
Why buy a TAG Heuer Watch
If you want reliability and accuracy, then our selection of TAG Heuer watches are the perfect fit. Putting a laser focus on developing the world’s most accurate timers, TAG Heuer has achieved an accuracy of 5/10,000ths of a second. TAG Heuer watches are the result of ground-breaking research, intricate testing, and masterful design. Each collection the brand produces has shaken the watchmaking industry and become a hit across the globe. TAG Heuer takes pride in its men’s and women’s watches and ensures they hold the same iconic status as ones that came before. d for you. Collections such as the Seamaster are renowned for their resilience in harsh conditions. Water-resistant up to 300 meters and achieving the highest of industry standards, it is favoured by swimmers and divers.
TAG Heuer Collections
Each TAG Heuer watch collection gets individually designed and crafted to have its unique qualities, ensuring every TAG Heuer watch has its own unique personality. Arguably the most famous men’s TAG Heuer watch collection is the Carrera. First created in 1963, the avant-garde designs focused on being reliable whilst also looking fashionable. Suited to men, women, sportspeople, and style icons alike, the Carrera transcends the limits of your average watch collection. Because of this, Carrera watches became particularly desirable and one of the most popular TAG watch collections.
If speed and accuracy are high in your priorities, the Formula 1 TAG Heuer watch collection could be perfect for you. Specially designed for high-speed sport in mind, the accuracy of the Formula 1 collection is suited to those with a fast-paced lifestyle. If you want a watch that will exude elegance and style, then the TAG Heuer Link watches are suited to you. Available in both men’s and women’s styles, these watches come with a luxury finish to give you the feeling of success. The versatility of this collection ensures each piece will find grab your attention, making them irresistible.
Caring for your TAG Heuer Watch
To ensure effective daily running of your TAG Heuer watch by keeping it clean and protected. Therefore, you should know the correct cleaning methods to guarantee your watch functions correctly and looks its best. Try to avoid exposing your watch to chemical products, water and moisture and magnetism. These can damage your watch both internally and externally and stop it from working correctly. If you need to clean your watch, you should do so by dipping a microfiber cloth or soft-bristled brush into warm water and gently moving it over the watch face and metal strap. Avoid using soap as this can settle and stay within your TAG Heuer watch crevasses, causing further damage.
Find your perfect TAG Heuer watch today
Whatever your taste and style, you will find our full range of TAG Heuer watches for sale online. Choose from a range of finance options and order online before 9pm to benefit from free next-day delivery in the UK. Alternatively, if you want to see your watch in person, visit one of our UK stores. An expert member of the Goldsmiths team will be on hand to give you the best advice when choosing your dream TAG Heuer watch.
© 2025 Goldsmiths
Goldsmiths is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secure Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, 5 Fleet Place, London, United Kingdom, EC4M 7RD trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. *Credit is provided subject to affordability, age and status. Minimum spend applies. Terms and Conditions apply. UK residents only. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.
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