Watches and Wonders

Watches & Wonders 2026

Join us from 14th April to 20th April as we explore Watches and Wonders in Geneva, Switzerland, revealing some of the new timepieces from the world’s most luxury brands. Discover the latest watches from TUDOR, TAG Heuer, Cartier, IWC and many more.

Shop The Show

Watches and Wonders Geneva returns for seven days of excitement at the heart of watchmaking. From the Salon to the
city center, the event promises a true immersion into the innovation and craftsmanship of leading watch brands.

New BLUE Tudor Black Bay. Tudor unveils its latest generation of timepieces - a fusion of heritage, innovation, and unmistakable attitude.  image

TUDOR

Tudor reveals a new generation of timepieces that blend heritage, innovation, and bold brand character.

Shop New TUDOR Watches
Watches and Wonders - Shop The Show - TAG - New Arrival image

TAG HEUER

The TAG Heuer Monaco Chronograph evolves with a refined 39mm grade 5 titanium case, offering lightness, durability, and comfort.

Discover TAG Heuer Monaco Collection
Watches & Wonders - Shop The Show - IWC - New Arrival image

IWC Schaffhausen

The Portofino Automatic Day & Night 34 is a refined ladies’ watch with a charming sun-and-moon display and diamond-set steel case.

Discover IWC Portofino Day & Night
Shop Cartier Tortue New for Watches & Wonders 2026 image

Cartier

Watches & Wonders 2026: Cartier unveils the new Tortue, all elegance and edge.

Shop New Cartier Watches

Live From the Floor

Keep checking back here for more over the coming days, for live updates from the show.

Pilot Chronograph Le Petit Prince

The Pilot’s Watch Chronograph Le Petit Prince blends IWC’s classic pilot design with a blue dial and a tribute to Saint‑Exupéry’s timeless tale.

Discover the Watch

Be Inspired

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Watchmaking Worldwide in the Spotlight

Watches and Wonders will welcome the industry’s foremost names at a major professional gathering in Geneva, Switzerland, filled with exciting horological discoveries. A single event spanning online and offline for a celebration of watchmaking excellence, major launches, brand keynotes, panel discussions hosted by industry experts, exceptional timepieces and other numerous wonders.

Join us from 14th April – 20th April as we update this page daily with new releases, articles and videos from some of the most prestigious brands.

Participating Brands Include

  • A.Lange & Sohne
  • Baume & Mercier
  • Bremont
  • BVLGARI
  • Cartier
  • CHANEL
  • Chopard
  • Czapek
  • Frederique Constant
  • Gerald Charles
  • Grand Seiko
  • H.Moiser & Cie
  • Hublot
  • IWC Schaffhausen
  • Jaeger-LeCoultre
  • NOMOS Glashutte
  • Norqain
  • Oris
  • Panerai
  • Parmigiani
  • Patek Philippe
  • Piaget
  • Raymond Weil
  • Rolex
  • TAG Heuer
  • TUDOR
  • Ulysse Nardin
  • Vacheron Constantin
  • ZENITH
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