Rolex

Rolex watches

The Datejust Collection

M278274-0018

Rolex Datejust 31 Oyster, 31 mm, Oystersteel and white gold

Name: Datejust 31
Brand: Rolex
SKU: 17304507
Price: 7500.00 GBP
Availability: LimitedAvailability

£7,500

Suggested retail price inclusive of V.A.T. The suggested price can be modified at any time without notice.

Model availability

REFERENCE

278274

MODEL CASE

Oyster, 31 mm, Oystersteel and white gold

BEZEL

Fluted

WATER-RESISTANCE

Waterproof to 100 metres / 330 feet

MOVEMENT

Perpetual, mechanical, self-winding

CALIBER

2236, Manufacture Rolex

BRACELET

Jubilee, five-piece links

DIAL

Mint green

CLASP

Concealed folding Crownclasp

CRYSTAL

Scratch-resistant sapphire, Cyclops lens over the date

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Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Mint green dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. Goldsmiths is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

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