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A WARM WELCOME TO THE NEW MONOCHROME BLACK CARTIER TANK MUST
The Cartier Tank Must collection; an icon in watchmaking, and a timepiece loved by men and women of all generations.
We don’t throw around the word ‘icon’ lightly: the Tank watch first debuted 1917 and has captivated watch enthusiasts across the world ever since, taking its place as a reference model in watchmaking.
The story behind the watch is almost as historic of the timepiece itself. The Tank is named as such because Louis Cartier, it is said, based the design on the top view of a Renault tank during the First World War.
It might be hard to imagine: how on earth does the beautiful, elegant Cartier Tank derive from a bulky combat piece of machinery? Well, Louis Cartier was subtle and clever: the enormous set of caterpillar treads were echoed in the brancards, and the case represented the cockpit of the vehicle. It was a revolutionary timepiece, based – suitably – on one of the most revolutionary and influential tank designs in history.
The original served as the basis for over 100 years of Cartier Tank renditions. It has become so marked, worldwide, that it’s recognisable from even the mere silhouette of the piece. From the Cartier Tank, to the ‘Must de Cartier’ of the 1970s, to the reintroduced Tank Must in 2021, to the newest additions of 2022 – including the Tank Louis Cartier and the Tank Must Black.
I don’t wear a Tank watch to tell the time. Actually, I never even wind it. I wear a Tank because it is the watch to wear! ANDY WARHOL, ARTIST
The two new additions both feature striking monochrome black dials, with the colour created from an application of lacquer. The feature gives the dials an almost liquid reflective surface, and this, combined with its equally black alligator strap, provides a dramatic backdrop for the iconic Tank Must hands and branding.
The first piece comes with a black patent alligator leather strap, whilst the other is presented on a slightly large case and a matt black alligator leather strap. The Cartier Tank Must is expertly crafted – but did we expect anything less?
Explore these beautifully executed black dial timepieces here at Goldsmiths today.
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© 2024 Goldsmiths
Goldsmiths is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secure Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.
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