First Look

Shine With Our Diamond Watch Collection

By Sarah Jayne Potter | 3 minute read

As well as being the quintessential symbol of luxury, diamonds are also a natural wonder. Formed when carbon atoms bond to create exquisite crystalline structures, diamonds have been an object of desire and a symbol of sophistication for centuries.

At Watches of Switzerland, we pride ourselves on providing only the very best examples of these magnificent jewels. Our brands ensure each gem adheres to strict criteria; the 4C’s – cut, clarity, colour and carat – are all equally important for our guarantee that only the highest quality diamonds find their way into our showrooms.

Our Diamond Exhibition features some of our favourite examples of craftsmanship and haute horlogerie. These timepieces enhance impressive movements with equally accomplished diamond artistry, and we can’t wait to bring an extra touch of frost to our showrooms when we exhibit them. Whether your preference is for subtlety or show-stopping splendour, you’ll find what you’re looking for in our showrooms. Below are some key pieces in the exhibition that our expert buyers have highlighted.

OMEGA watches use only Top Wesselton white diamonds, and each individual gem is precisely cut to reflect and refract light, giving maximum brightness and beauty, and perfectly complementing the brand’s unique materials and alloy.

Like many other brands, OMEGA focuses on the 4C’s (colour, clarity, carat and cut) to ensure only the very best gemstones adorn its designs. Top Wesselton white diamonds are ranked as some of the clearest diamonds available today, and OMEGA’s designers ensure the carat and cut of every example maximises its potential brilliance. OMEGA is also a certified member of the Responsible Jewellery Council, assuring customers that the diamond is from a fair, ethical and sustainable source.Lisa Broun, Senior Watch Buyer

Cartier prides itself on its ‘savoir-faire’ – the marriage of creativity and technique between its designers and jewellers, and the continuing conversation to perfect the most sophisticated techniques in order to serve its designs.

The brand’s diamond experts impose strict criteria for all the diamonds used within a Cartier design. As Cartier is known for its artistry with high-fashion jewellery, it’s no surprise that the brand’s collection of haute horlogerie perfectly blurs the line between jewellery and watchmaking excellence.Mark Toulson, Head of Watch Buying

With uncompromising attention to detail and precision, Jaeger-LeCoultre’s master watchmakers have created diamond timepieces that take your breath away.

The brand has revisited one of its most recognised watches: the Reverso. This classic piece, originally established as a classic design of the Art Deco era, has been updated to suit a modern audience. One dial is now lined by two tracks of stunning diamonds, while the ‘reverse’ dial reflects its 1930s roots. Mark Toulson, Head of Watch Buying

Chopard’s stunning and unique Happy Diamonds collection demonstrates the brand’s playful approach to design, with the stones free to twirl across the watch faces.

With its Navitimer collection, Breitling proves that aesthetics don’t have to come at the cost of performance. Combining contemporary design with the collections historic appeal, these pieces are impressive inside and out.

Combining horological excellence with refined yet robust designs, TAG Heuer proves it can create a high-fashion piece while staying true to its design DNA.

Given Longines’ impressive heritage, it’s no wonder the brand continues to use many of its classic, time-tested design signatures in its watches. A tribute to the brand’s first designs, the Conquest collection offers elegance while still reflecting a passion for exploration and the La Grande Classique models are a symbol of timeless sophistication.

Discover more diamond pieces through our website and in our showrooms

Goldsmiths is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secure Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.

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Shine With Our Diamond Watch Collection

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