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Launching two new models, each showcasing TAG Heuer’s trademark design codes and access to its ever-growing ecosystem of sports activities, wellness apps and elegant watch faces inspired from iconic watchmaking chronographs.
A New 42mm Model
The 42mm version has a more sophisticated and elegant look, designed to appeal to all. It has a thinner case, with ergonomic steel pushers, a thin bezel and a bracelet fully integrated into the design.
Shop The CollectionA redesigned 45mm Model
The 45mm model combines a sporting design with the feel of a traditional high-end timepiece, with a strong ceramic bezel. The design has significantly changed from previous models.
Shop The CollectionNew for AprilCalibre E4 Golf Edition
TAG Heuer’s Connected Golf Edition first launched in 2018 and has been a standout success for the luxury watch maker, building on TAG Heuer’s long-standing heritage in the sporting world. The new TAG Heuer Connected Watch Calibre E4 - Golf Edition offers a redesigned interface to make it easier to control the watch’s golf functions, including high-resolution 2D maps showing hazards and distances on more than 40,000 golf courses around the world. It allows wearers to improve their game, no matter what level of player they are.
Straps and Bracelets
You can now opt for a large variety of straps, including a leather or steel strap for a more refined, elegant look. For a more sporty, rugged feel, you can opt for multi-coloured rubber straps.
Shop Connected AccessoriesConnected Lifestyle
Powered with Wear OS by Google, the TAG Heuer Connected watch supports wearers throughout every activity of their day with invaluable services such as Google Assistant and Google Translate, using the microphone located on the left side of the case, e-mail and message notifications, Google Pay in shops and countries where this service is enabled, as well as music controls, an agenda, weather, maps and more with Google Play and its wide selection of apps, available for iOS and Android mobile users alike.
Customise your watch face
The new models also offers a curated selection of new watch faces which highlight the many aspects of TAG Heuer’s Connected universe. Mechanical watch faces based on classic TAG Heuer timepieces offer wearers the chance to explore TAG Heuer’s 160 years of expertise in fine watchmaking, while digital faces offer a look inspired by TAG Heuer’s long-standing expertise in sports timers.
TAG Heuer Sports App
It’s now easier than ever to keep track of your fitness routine on the TAG Heuer Connected, with the TAG Heuer Sports app now delivering guided workout routines, as well as its industry leading fitness information and sports tracking.
The TAG Heuer’s sports app is available on both the new 45mm model and 42mm model, as well as the previous generation of Connected watches.
Discover The Connected Collection
The TAG Heuer Connected watch, the most luxurious smartwatch on the market, instils the brand's renowned watchmaking skill and spirit into advanced twenty-first-century technology.
© 2025 Goldsmiths
Goldsmiths is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secure Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.
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